Radio Haanji – 3M+ Views and Revenue Boost

Challenge

• Establish as Australia’s leading Punjabi platform.
• Increase organic reach and revenue.

Solution

• Streamlined content management: strategy, captions, metadata, video production, promotional content, and thumbnails.
• Executed strategic revamp aligning content with three key pillars, introducing consistent branding, optimizing metadata, and boosting community engagement.

Results

• Generated 3M+ organic views, significantly increasing ad revenue to $1700+.
• Grew YouTube subscribers to 11K+ with over 58K watch hours.
• Improved overall platform brand recognition and audience loyalty.